Сок

While drinking my orange juice this morning I turned the carton around to be greeted by these two jokers....

This kid on the top... man. This wouldn't even fly as an acceptable school picture back in my day... and here he is on the back of a juice carton! It reminded me of in Tom & Jerry when the little girl's picture is on the back of the milk carton... except that instead of being lost these kids are talking about how much they love fruit.

And let me tell you, this guy ^^^ loves fruit!

The carton roughly translates to: Why do I love Fruit Garden?

Because delicous! (They don't really use articles in Russian).

The little girl's reason is something like: For beautiful fruits.

As you drink your juice this morning from a boring carton with no goofy children's pictures on it, ponder the many reasons that you love сок (pronounced sock). 

______________________________________________

In case you didn't figure it out from the contextual clues, COK = sock = juice.